Strategy means readiness for new opportunities.
Rutter anticipates the future with our five-point plan for achieving sustainable growth and shareholder return.
1. Focus Research and Development on rapid introduction of complementary, high value-added products: Rutter is not interested in competing with low-cost, “me-too” manufacturers. Our Research and Development will focus on products with a proprietary mix of innovative hardware and software that provide superior value and are not easily duplicated. Our sigma radar products interface well with other technologies onboard vessels and in control room environments. Field personnel are well trained to understand the strengths and weaknesses of many existing technologies and the operating challenges our customers face. Our organizational structure will remain flat, maintaining the strong links between field personnel and Research and Development that facilitate practical, market-driven Research and Development.
2. Strategic Acquisitions: Rutter makes acquisitions to add new products and increase engineering depth. Strategic Acquisitions must be fundamentally sound and have the ability to create early value on multiple fronts. We seek innovative, undercapitalized companies that have excellent products and services and stand to benefit from Rutter’s enterprise, management framework and global marketing channels.
3. Continue as a value-added manufacturer: Acquiring manufacturing capacity has consolidated manufacturing requirements, added Research and Development capability and provided additional intellectual property protection.
4. Selectively pursue crossover opportunities: Our technologies do cross over into other sectors such as aviation and homeland security. These sectors use our radar processing and digital recording technology. Rutter will pursue such opportunities when competitive advantage and financial returns are significant enough to deliver near-term benefits.
5. Consolidate and grow Rutter’s position in the radar market: Rutter will remain an industry leader in radar technology in both market share and product innovation.